Penna

Internal sales communication

'Client stories' was the brief for this piece of design for Penna. The aim was to communicate previous clients' case studies to their new sales department.

Playing on the 'stories' idea we created a set of A5 cards where the front was a pastiche of classic Penguin paperbacks. The set of cards was punched in the top left corner and bound with a ring enabling new case studies to be added in the future.