Wilfi

Identity

'Wilfi' is a property networking website (the name is an acronym for 'What I'm Looking For Is') and they came to us looking for a brand identity to go with this name. Together we agreed that something that had a warm and friendly feeling would suit and so developed 'Wilfi' the dog as the brand character – after all, a dog helps you find things!

We commisioned the illustrator Clive Goodyear to help bring the Wilfi character to life. As well as the main brand mascot, different versions of Wilfi the dog were drawn and used throughout the website and supporting marketing materials.