Marsala – Pantone’s 2015 Colour of the Year

Each year the Pantone Color Institute nominates their Color of the Year, forecasting which shade we will all (supposedly) be using, wearing and buying. Their chosen colour is released in a fanfare of press and high-end fashion photography: read it here.

Pantone has announced that its 2015 colour is Marsasala, PANTONE 18-1438. They describe the colour in a typically flamboyant way as: A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls. The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors. Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.’

While some design press toe the line and bask in the gorgeousness of the selected hue, others don’t hold back on their true thoughts. New York magazine’s The Cut called Marsala ‘icky’. Other sources have pointed out that instead of the rich elegance and taste Pantone are trying to evoke, Marsala reminds them of rust, dried blood and liver! 

I for one, enjoy the annual Pantone Color announcement – both for the celebration and the takedown. It gives us a chance to consider colour and the way it makes us feel whilst also having a good old snigger at the seemingly vacuous world of fashion and design. And I actually like this year’s colour. After all, although on one hand it reminds me of an old student jumper lurking in the back of my wardobe, on the other it’s the colour of a nice bottle of Rioja – and what could possibly be wrong with that?

Posted by: Melanie

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Marsala – Pantone’s 2015 Colour of the Year Marsala – Pantone’s 2015 Colour of the Year
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